EMAIL CRM
Problem: Managing customer relationships for a luxury brand involves keeping loyal clients informed and engaged with new product launches, ensuring they stay updated on the latest offerings while maintaining the brand's high standards.
Solution: I developed a CRM email campaign for Tom Ford Beauty that adheres to their brand standards and effectively promotes a newly launched eyeshadow. This campaign not only garners engagement by highlighting the latest in luxury beauty but also caters to loyal clients eager to discover new offerings, strengthening their connection with the brand.