VIDA
Problem: During the COVID-19 pandemic, the need for immune-boosting products surged, but many health drinks were both visually unappealing and uninspiring, blending into the background on crowded shelves.
Solution: VIDA breaks through the boring health food barrier with vibrant packaging and refreshing, nutrient-rich beverages that stand out. Born from the need for an affordable and effective way to boost immunity, VIDA proves that taking care of your health doesn’t have to be drab—it can be bright, flavorful, and enticing.
Sparkling Water Done Different
VIDA’s brand identity was designed to support the intersection between sparkling beverages and vitamin based supplements. The logo mark is a reference to both the Fountain of Youth and Come to the Fountain, as the brand offers solutions to revitalize and aid its consumers.
