YUME
Problem: Many ramen options fail to offer both a satisfying meal and a culturally enriching experience, often lacking in bold flavors, large portions, and distinctive packaging that captures the imagination.
Solution: Yume transforms ramen with bold flavors, generous portions, and a culturally immersive experience. Named "Yume," meaning "dream" in Japanese, the kits feature packaging that combines surrealist and traditional Japanese art, making them visually striking and unforgettable while delivering a deep, savory flavor.
The Noodle of Your Dreams
THE YUME MISSION
Yume’s objective is to provide the consumers with a simple and accessible way to enjoy Japanese noodle soup. This at home kit provides a dashi soup base, hand cut noodles, and a reusable pair of chopsticks. The main objective is to entice consumers with the strong and fun packaging, but also provide a quality noodle soup. Yume’s core identity stems from its mission to spread Japanese culture and combine it with eye-catching art.
